overview
Ted Billups led a large UX effort to rearchitect, design and build Ingersoll Rand's family of personalized websites, fully accessible.
Who
Ted Billups, Jim Santeramo, Kat Park, Evan Fischer, Charles Stevenson
services
Ted led and/or implemented:
- Global Web Content Management Strategy custom to EVP Business groups, Marketing, R&D, IT, PM, Sales and Customer Support
- Accessibility WCAG 2.1 AA
- UX Research: On-site Contextual Evaluation of Stakeholders, On-Site Usability and qual exploration with End-Users (iterative/phased pre and post design)
- UX Architecture: Personas, Flows, Technical Architecture
- UXD: Prototype Responsive Wireframes
- Agency Ownership Business Contracts and Related
client
Ingersoll Rand Inc. is a multinational company that provides mission-critical flow creation products and industrial solutions.
challenge
Ingersoll Rand needed to provide its customers, partners, and stakeholders a single enterprise content management system with user personalization, ecommerce, and global regionalization and language localization to improve on business, digital, IT, customer experience and other key goals.
solution
Hypotheses were developed to inform strategy and design, followed by exploration and contextual observation testing with end-users and stakeholders. Solutions became clear over time as the hypotheses were explored.
We helped Ingersoll Rand select Adobe Experience Manager and Marketing Cloud.
- Enterprise Global, Go-to-Market and 3 business unit brand strategies. Messaging strategy, copywriting for global brand and business units
- Nimble yet expansive user research captured usage and perceptions of the current web and software systems
- New UX (user archetypes, architecture, flows, lo-fidelity, prototypes, visual design, interaction) for product-rich site and ecommerce
- User research with customers and stakeholders to test prototypes of the newly designed web and software
- Implemented on Adobe Experience Manager in agile methodology, including design pattern and style library for content managers across the world
- Trained content authors for Adobe Experience Manager
- ARO Pumps and other product websites were created for stakeholders around the world
- WCAG 1.1 AA compliant design and implementation
impact
The website and software ushered in a new phase of personalized and regionalized content and design for regions around the world. The success of the websites and software became the key talking points at multiple speaking events at Adobe SUMMIT.
Ingersoll Rand needed a personalized global products website with enterprise content management to accommodate its customers, partners and employees around the world.
