About Ted

I'm an executive design director and UX engagement designer with 25 years of experience creating and leading open, multi-faceted teams that build software used every day by millions of people. I've led and created experiences for discovery, authentic engagement, monetization and conversion, membership, productivity, and vision.

I encourage those I work with to carefully use behavioral psychology to create positive user experiences and succeed in organizations. Listening to people, exploring research, carefully framing challenges, and coordinating across groups and within teams all help to foster clear communication and create a positive environment from which to create.

Making Great Things Together

People are at the center of of making things; we can learn their motivations and abilities, provide rich feedback towards their aspirations, and create successful software together.

Design Leader, Manager, Mentor and Advisor

As a leader of large and small groups, I've hired and managed designers, developers, managers, marketers, sales and helped other companies hire as well. My teams and I always focus on a growth mindset, showing up and doing our best, and taking responsibility for what we can control.

It continues to bring me great pride to advance the careers of so many unique people, and in the past 25 years many have gone on to become amazing humans, citizens and to create wonderful things. They are now at both small firms and large, complex organizations like Apple, GoogleX, Verizon, Dentsu, Adobe, United Airlines, EPIC Games, Sprout Social, and running world-class independent digital agencies like AirLift Creative.