As an agency owner, executive director, principal designer, solution architect, and software developer over the past 25 years I've designed and built digital and physical used every day by millions of people. I'm most passionate about understanding human behavior as the root of 'why' before shaping pixels, prompting queries, and writing code. Seeking 'why' and exploring the motivations, barriers, and methods to change behavior has helped me develop as a person and curate meaningful relationships.
People are at the center of of making things; we can learn their motivations and abilities, provide rich feedback towards their aspirations, and create successful software together.
As a young designer and leader I learned from the successes and mistakes of my managers and my actions. I lead teams and priority projects with the same level of curiosity and extreme ownership as those formative days, bolstered by the wisdom of knowing where to focus, including which connections and technologies are worth exploring.
I feel a great sense of pride in helping foster the careers and lives of so many unique talented people.
When not diving into energy data ecosystems and creating software, I'm riding and maintaining mountain bike trails, sketching, painting, or creating with digital and AI tools like Midjourney and Procreate.
In 2017 my former software agency business partner and I launched a School of Rock in downtown Chicago. Students learn to perform as a group in small and huge venues (Lollapalooza!) around Chicago and the midwest.
I serve in mainly an advisory role along with creating rock show posters and taking harmonica lessons :-)
Reach out if you'd like to connect!
1996
Foundational UX architecture, design and technology
1998
Loyalty and Gaming, user research expanded, creative direction on a small team
2000
Rapid enterprise org growth, scaling and directing cross-functional teams, sale of Agency to Divine
2003
Agency focus on travel and leisure booking paths, fashion and retail ecommerce
2007
Invention and creation of visual testing SaaS and sale to Adobe
2010
Agency focus on UX in large-scale software and marketing experiences
2012
Invention of dynamic creative advertising software and programmatic campaigns
2013
Award winning online gaming design and software for lottery and casino
2014
Agency focus on UX and software development for Adobe Experience platforms, personalization and ecommerce
2015
Sale of agency and products; merge with mid-size software firm, rapid growth
2016
Data Visualization and Analytics design and software at scale
2017
Refine leadership skills, Next Generation UX; Immersive XR and Connected Devices UX
2020
Behavior Change Design and Emotional Engagement UX for enterprise software
2022
Primary focus on product innovation and technology in the Energy industry
2023
Artificial intelligence for rapid creativity and efficiency in design, data, software, and writing.