Creative Direction, UX Design, Agency Owner
Dodge SRT Viper and 3D software partner
Customers expect ultra-realism, hyper personalization and smooth performance from a super configurator and visualizer befitting the Dodge SRT Viper name. The Viper of this year had 9,999 potential model options, with a complex, changing matrix of packages, textures, colors and parts. The customer users and automotive press are very demanding and vocal about their opinions of web customizers, and it absolutely MUST launch on the deadline.
Users wanted a web-based solution (vs an app they have to download) that would provide the most accurate representation of their interests and needs. Billups created a responsive web-based 3D and Canvas solution that allowed users to configure exterior and interior, including the logic to visualize complex combinations of options and packages. Different levels of 3D quality were built to support different
The web application successfully launched and was an important part of the sales and marketing of the Dodge SRT Viper. The not-so-easy to impress automotive news were indeed impressed and enjoyed configuring the Dodge supercar. Press clippings below:
Custom 2015 Dodge Viper GTC Configurator Now Live
“The build-your-own, customizable 2015 Dodge Viper GTC site is now live online, which means whatever hope gearheads had of getting anything done today just went out the window. The online build site for the 2015 Dodge Viper GTC offers fans 25 million possible ways to outfit their personal supercar. With a range of 8,000 paint colors, 24,000 stripe colors, 11 wheel options, 16 interior trims, seven aerodynamic packages, three brake packages, four suspension options, and more, there is a dizzying array of aesthetic and performance variety.”
- Motor Trend
Dodge Viper 1 of 1 Configurator Is Live, Let the Horrific Custom Viper Creation Begin
“Remember when Dodge announced its slightly confusing but ultimately quite cool 1 of 1 custom-order program for the 2015 Viper SRT? Today you can begin acting out your most perverted Viper customization fantasies, because the online configurator for the burly sports car is now live, and it’s refreshingly free of limits. For starters, you’re free to create whatever color you damn well please, and for the most part, you can then pair that insanity with whatever stripes, wheels, and interior you want. The results can be good. Or you can make some truly, um, “one of a kind” Vipers like we did.”
- Car and Driver
Custom 2015 Dodge Viper GTC Configurator Now Live
"A few months after the car was revealed, the official online configurator for the 2015 Dodge Viper GTC has just been launched. Certainly one of the most detailed configurators we’ve ever come across, the tool allows anyone to spec their ideal Viper GTC which just so happens to be the most configurable Viper variant ever offered. As a matter of fact, the tailor made program for the Viper GTC offers over 25 million unique build combinations as well as 8000 different hand-painted exterior colours. Additionally, the 2015 Dodge Viper GTC can be ordered with 24,000 different hand-painted racing stripes, 10 different wheel options, a total of 16 varying interior trims, 6 aerodynamic packages alongside a plethora of other customisation options.”
- GT Spirit
Dodge Viper GTC Gets the Coolest Configurator Online
"The 2015 Dodge Viper GTC offers bespoke design options like no other American production car before it and to let customers experienced just how crazy you can get with the Viper GTC package, Dodge has put together a unique configurator site online that proves to be a great way to kill time on a slow afternoon."
"The new GTC trimline for the Dodge Viper was introduced for the 2015 model year, and it allows buyers to pick truly custom colors for their new Mopar supercar. The Chrysler Group figured out that with all of the different hues and paint types, there are some 8,000 possible exterior colors with 24,000 different stripe options. Basically, if you can dream up an exterior color, the company that paints the Dodge Viper can make your dream come true, and that goes for both the body and the stripes. The GTC package also allows the buyer to pick from a bunch of different wheel designs, interior layouts, hood designs and more – with more than 25,000,000 possible combinations."
- Torque News
